Challenge Accepted: Issues Facing Legal Marketing Teams

Have you spent time in or around the legal profession? If so, you ‘ve probably heard your fair share of lawyer jokes.

Unfortunately, most jokes about lawyers do not paint attorneys in a great light. The underlying assumption is that lawyers are, at best, boring and, at worst, crooks.

So, when it comes to developing a marketing campaign for a law office, marketers have their work cut out for them. Prospective customers already have preconceived notions about lawyers.

A good marketer’s job will be to undermine those assumptions and show the value of sound legal advice.

Let’s take a closer look at some of the challenges facing marketers for legal teams. Once we identify the challenges, we can develop a strategy for overcoming them.

The Legal Marketing Industry is Fairly New
For most consumer products, marketing and advertising have been around for a long time. This is not the case with the legal profession.

State bar associations once considered it unethical for attorneys to promote their services. This standard stayed in place until the 1976 Supreme Court case Bates vs. State Bar of Arizona. In this case, the Supreme Court ruled in favor of lawyers’ rights to advertise their services in a truthful manner.

Since that ruling, lawyers have had the same liberty to advertise as any other business. While this created new opportunities for lawyers, it also means that there is a history of legal marketing strategies to draw on.

This foundation challenge presents different difficulties for legal marketers.

Clients Lack Knowledge of the Legal Industry
Every marketer struggles with customer education to some extent. But this is especially challenging for marketers in the legal industry.

Usually, when a person needs a lawyer, they are in a vulnerable position. Perhaps they’re getting divorced or making a personal injury claim.

To reach clients in these situations, marketers must communicate the value of an attorney. Additionally, they must set the clients at ease, and help them develop trust in the legal team.

A great way for lawyers to meet this challenge. Strategies like blogging and social media engagement can be effective. These approaches make knowledge of the legal industry accessible to customers.

Technology has Shifted Marketing Strategies
Another challenge facing legal marketers is adapting to evolving marketing practices.

Let’s look at an example. In the past, if someone wanted to find a Charlotte criminal lawyer, they would probably start with the yellow pages. Or, they would talk to folks in their personal network, and look for recommendations.

Times have changed. These days, most folks would use a search engine as their first approach to finding an attorney.

So, in order for lawyers to get clients, they need to make sure that clients can find them. This means building a robust online presence that will find and connect with.

Are you ready to start working on a marketing campaign for your legal team? Then sign up today for a free account with ArticleCity. You’ll get access to marketing tools and resources used by successful marketers across the country.

Praetorian Commercial Auto Insurance Company

Praetorian Commercial Auto Insurance Company

In June 2007, QBE Americas completed the acquisition of PFG (Praetorian Insurance Group), previously a subsidiary of Hanover Re. QBE is Australia’s largest insurance group, but operates in 38 countries worldwide and employs over 16,000 employees. The Praetorian Insurance Company has sold and sold various policies, but its main focus is on businesses including commercial cars. This acquisition complements QBE’s product diversity strategy in the U.S. Now working under the roof of QBE in America; Praetorian still maintains its commercial insurance traditions.

Praetorian Commercial Auto Insurance Company

Understanding Commercial Car Insurance

In many cases, auto auto and commercial auto policies are very similar. Personal auto policies can even provide enough coverage for some business use, and this is useful when you drive a vehicle for personal and commercial purposes. You need commercial car insurance when your vehicle is only for business-specific use. One of the biggest advantages is that commercial car insurance has higher liability limits. This is also necessary if your business involves the transport of special equipment, the transport of goods and people, and the unusual use of vehicles for the example of pickup trucks and sports vehicles.

Similar to private cars, the rules of commercial vehicle insurance vary from state to state. QBE has licenses to sell and cover car insurance in 50 states as well as Puerto Rico and the District of Columbia. Since the Praetorian Insurance Company works under the roof of QBE, the license also applies.

A brief overview of commercially available commercial car insurance products from Praetorian Insurance Company:

Capacity:

– Enlarge to $ 1 million

-Umbrella to $ 5 million

Current Portfolio:
-Business Auto

-Local Trucking

– Specialized Commercial

-Auto includes car rental or used car dealers

Business Options

-Business Auto

-Artisan contractors’ auto business

Special transportation special

-Local distance, 50 miles

Coverage for commercial cars is more or less the same as private vehicles. The difference is within limits. The Preetorian Insurance Company offers new options up to $ 1 million and an umbrella option of $ 5 million. The amount should be enough to cover damages or liability issues if your business gets to the middle of a lawsuit as a result of a car accident.

Part of the personal auto does provide coverage even though the vehicle is for business purposes. However, it will not result in the same amount of financial protection as you can get from a commercial car policy. Imagine a situation when you drive a pickup truck to deliver the goods to the customer. In the middle of the road, you deflect your own van carrying several passengers. In such circumstances, the driver and passenger of the van will not sue you as well as your company. Your personal insurance policy provides financial protection and pays for the claim, but will not defend or pay compensation on behalf of your business. It is normal for drivers and passengers to collect compensation for vehicle damage and injury from you and your business. The Praetorian Insurance Company offers the right protection for such circumstances. Type of Coverage

The scope of the Commercial Commercial Vehicle Company’s Commercial Vehicle Policy may be narrow or broad depending on your choice. Insurance companies provide various policies for example trucks, special transportation, or wider auto business options. In a simple way, the options are as follows:

1-Vehicles as business property 2-Vehicles your company owns, leases, or leases 3-Vehicles for business purposes

Most companies will choose the third option because protection covers all vehicles, including those owned and owned by your own business, provided for business. Coverage even provides liability protection when employees or employers drive private vehicles for business. While the scope is different, the basic type of coverage is the same. The Commercial Auto Policy of the Praetorian Insurance Company still includes three significant safeguards including Responsibility, Physical Damage, and Optional Coverage.

-Liability Insurance: includes financial protection for property damage, bodily injury, and even accidental deaths where you or your employees are guilty. The scope also provides legal defense. The amount of protection to the extent of the policy. Praetorian Commercial Auto Insurance Company

-Physical Damage: This is a combination of Comprehensive and Collision coverage. It protects the damage of the vehicle whether the damage caused by accident or not. Risks include floods, vandalism, theft, or falling objects. Praetorian Commercial Auto Insurance Company

Affordable Price Top Quality Sunshine Blinds

Affordable Price Top Quality Sunshine Blinds

Here at Styleline House we give you the most amazing Indoor Blinds in Melbourne as well as give praise for your home and way of life. Venetian Indoor Blinds Melbourne offers a warm feeling to any room, with modern capabilities and a nice wooden look, the Venetian blind can be used in a room. We cover all the sizes and types of Blinds you need, take a look at our incredible Outdoor Blinds range, Roller Blinds, Plantation Shutters, Vertical Blinds, Roman Blinds, Indoor Curtains and Blinds, Venetian Blinds, and Outdoor Blinds and Shades. Also Extra 10% off on Blinds on Special Offer.
Check out classic looks and irreverence in the presence of prolonged Blinds at Styleline House. We offer the highest privacy possible and great levels of light control with rotating blades that can be opened and closed. In Melbourne we have provided many Blinds.

Affordable Price Top Quality Sunshine Blinds

Whether you are planning or ready to withdraw from your home, we can help. Styleline House has earned a reputation as a manufacturer of quality Blinds sunlight at an affordable price and seeks to expand its retail and commercial services to a growing loyal customer base throughout Melbourne. The factory itself makes Blinds in the sun available at Styleline House with guaranteed quality service for all customers. Customers can view all types of Blinds Companies and how they operate in our own showroom. Here at the showroom, our staff is always ready to help customers with their best advice.

At Styleline House offers the best and best Blinds Outdoor in Melbourne. We offer a wide range of samples and new products at competitive prices; You do not need to look further than your front door to equip your home. We have the largest Outdoor Blinds range in the comfort of your own home.

Outdoor blinds play a unique role because they abandon the idea to the audience as well. At Styleline House we are very fussy in designing these blinds. We use the latest technology and the best materials for Outdoor Blinds Melbourne that adds charm to your property. If you want to find a climate-proof curtain, you can have it also at Styleline House. Affordable Price Top Quality Sunshine Blinds

Frequently Asked Questions about Life Insurance

Frequently Asked Questions about Life Insurance

Life is full of tough decisions, but choosing to buy or not to buy life insurance should not be one of them. Buying adequate life insurance in Greenville, SC is one of the most important decisions you can make to protect your family when they need it most. Read the following guidelines to get answers to some of the most frequently asked questions about life insurance and determine what kind of coverage is right for you and your family.
What Coverage Do I Need? The amount of life insurance you need can vary greatly depending on the financial needs of your dependents. Most insurance agents recommend that every family income provider has at least 10 times the amount of their annual life insurance income. The desired amount of coverage may also be affected by the financial obligations of current and future family members, other financial resources and assets that can be used by the family, and any other life insurance policies that you may already have.

Frequently Asked Questions about Life Insurance

What Should I Look for in an Insurance Company? When looking for life insurance in Greenville, SC, it is important to choose an insurance provider that you can trust. Look for companies that are highly rated by independent sources, have a good claim payment history, and offer excellent customer service. Taking the time to compare several different companies will help ensure that you find the right coverage for you and your family. Frequently Asked Questions about Life Insurance

Find Out What is Fashion Marketing So You Can Reduce Competition

The fashion industry is huge, generating $ 1 trillion in gross revenue annually.

Yes, it’s “trillion” with “t.”

So what is fashion marketing? This is the range you need to separate your product from competition and succeed in the world’s harshest retail industry.

Here are some tips to help you get started and gain excellence in the competition.

Have Great Products and Know Your Niche
It all starts here right?

Many people sell underwear, so if you sell underwear, it’s better to have something that sets it apart from the competition.

Better materials A good story. Well suited.

Whatever the product, you need to understand exactly what you are selling and how it fits the competition – so do your research before you develop your marketing plan.

It does not matter if you ask people to “Click Here” to buy grillz or sell winter parka. All successful fashion marketing begins with knowledge of products and research in the marketplace.

That’s the first task of your newly printed marketing team (though it’s just you!).

Social Media Is Your Friend
When looking for sterling examples of what is fashion marketing, look no further than social media.

Facebook. Instagram. Pinterest. Even Snapchat.

The fashion industry leads almost all industries when it comes to experimenting with social media.

After all, social media has become increasingly visual and fashion is nothing but the first picture-industry. Studies have shown that completely one out of three consumers have purchased clothing items after viewing them on Instagram.

If you hate social media, sorry – it’s important you learn to love him or hire someone who does it.

Find Great Influencer in Your Niche
Speaking of people who turn to social media like a proverbial fish to water, influencer marketers have become a big part of what is marketed in fashion by 2017.

What is that?

Simply put, influencers marketing is when a company or brand contracts with someone who has an established and large social media presence in their target niche to promote a product.

This is basically a celebrity endorsement for the 21st century.

How important is it? More than six in 10 fashion companies make influencers as part of their marketing strategy in 2016, with another 21 percent planning to incorporate it in 2017.

Do not Forget Your Land Game
Social media is good to talk about because it can be accessed anywhere, but the soul of fashion marketing is still on the ground.

So go to trade shows, fashion shows, and make connections.

Show off your collection. Do a trunk show. Co-sponsored an event.

The key is preparing your digital marketing game so that when you face the community with the product, the conversation can continue in the digital space with websites, email, social media, and so on.

Land games are an opportunity for people who find you through digital space to gain tactile experience – viewing their products, touching products – as well as opportunities for those who have seen the product engage in ongoing dialogue with the brand before they buy.

What is Marketing Mode? It’s up to you
With so much competition, the most important thing is to stand out. Take a risk.

Some brands do their marketing via e-mail only. Some do great stunts.

Others just stand by their great products, tour the country performing, and rely on word of mouth.

After all, you need a good photo.

A nice picture, however, says a thousand words. And that means dollars.

Genius Gadget for Travel Worldwide

Genius Gadget for Travel Worldwide

Starting a world tour can be one of the greatest adventures in the world! After renewing your passport, booking your flights and accommodation and purchasing annual travel insurance, you may want to consider getting some handy gadgets to help you organize your journey further towards a smooth and comfortable journey.
This is a selection of gadgets that I find very useful when traveling remotely on their own. Apple iPad

Genius Gadget for Travel Worldwide

Probably one of the most obvious gadgets to travel, but there really is not another device that packs as much punch as iPad, whether mini or full sized. Instead of taking your laptop on a round-trip trip, pack iPad for an operating system, camera, photo storage, online access, music and fun travel apps. If you often type a lot when you are traveling, consider buying a keyboard accessory.

Use your iPad to take photos of your important travel documents and information, including passports, annual travel insurance information, travel itineraries and confirmation of your reservation as a backup copy.

Skross Plugin All-in-One Plug

Since you will visit a number of countries, you will surely fill your electronic devices using various types of plugs and sockets. This world travel adapter will save you time and frustration by allowing you to fill everything in every country with ease. iClever BoostCube USB Wall Charger Genius Gadget for Travel Worldwide

No need for your electronics awaiting their turn to charge! This charger comes in one, two or six port options to meet all your charging needs. The cool thing about this particular brand is that the “SmartID” technology allows it to feel the device is charged and will adjust the amount of juice and speed required. You’ll find this much faster than older chargers, especially when charging newer technology models.

IPad and Waterproof Tablets are deeper

Remember all the photographed documents you’ve stored on your iPad, like your passport, travel itinerary and your annual travel insurance information? All will remain safe and healthy in this stunning waterproof box. With your iPad sealed from various elements that you will experience in various climates, this case will even keep your iPad protected up to six feet of water!

This case has a clear front line so you can still do all the things you love to do like photographing, listening to music and chasing friends and family online. The case is also equipped with a rear hand loop, shoulder straps and backrest to increase mobility and comfort.

Light Camel pillow Genius Gadget for Travel Worldwide

When we think of gadgets we tend to think of electronics, but this gadget is far from anything that requires a cable or charger. If you’ve ever tried to grab my breath suddenly in a moving vehicle, be it a bus, train or plane, you know the bumps and lack of space to rest your head can make it impossible. This padded cushion fits in the head and also block out light and noise. In addition to the annual travel insurance, we consider this gadget as a godsend.

Patrick Chong is the Managing Director of InsureMore, an award-winning specialist team in a single global travel and annual travel insurance policy. In addition to offering attractive offers for travel insurance, Patrick also collects and shares the best free travel competitions to help his clients get the most out of their holiday.

Do You Really Need Life Insurance

Do You Really Need Life Insurance

You are healthy, not close to your senior years, growing, and playing safely. You may not be wasting your time, so buying life insurance seems silly, or even irresponsible, given the fact that you have more direct investment to pay for it. You need to pay off your car or home, buy groceries, fund your daily needs, and you have all kinds of other insurance payments. You do not need any other bills every month that you do not technically need right now, do you?
In fact, if you are a healthy adult who thinks this way, you see life insurance from the wrong angle. You may or may not need life insurance, but determining whether you should buy life insurance in Greenville, SC is not a simple decision. There are several factors to consider when determining whether you are ready for life insurance or not.

Do You Really Need Life Insurance

What is Life Insurance?

If you feel that life insurance is now of no use in your life, you may need to review or learn what life insurance is like. Basically, life insurance is a contract between you and your insurance company. This contract states that, in the unfortunate and unexpected events of your death, your family will be financially handled. The amount given to your family is determined by the policy and premium you pay for the insurance company.

Is there anyone who depends on you financially?

If you do not have a partner or child who is financially dependent on you, you probably do not need life insurance. As stated above, life insurance policies are meant for the people you leave behind as pillows. This ensures that they are taken care of and will not suffer financially in case of death. If nobody depends on you financially, where will the insurance money go after your death? Bottom line, you will throw money into the hole. Do You Really Need Life Insurance

What If Something Happens to You?

This is not a happy thought, but if you have people who depend on you, you are responsible for considering the possibility that you can drive to work tomorrow and have a fatal car accident. Maybe you have a high-risk job that can bring about a tragic change at any time. To be honest, anyone can die anytime. It is a part of life. Hopefully, nothing fatal happens to you until you die in sleep at age 90; However, there is no guarantee that this will happen. What if not how your story ends?

Since it is possible that your story may end at any time, not only do you have to live life to the fullest and enjoy the essentials, but you must make sure that caring people are taken care of. Death events in the family is quite difficult. Make sure your family does not encounter any financial problems after you leave as well. Life insurance is one way that you can continue to take care of your family even after you no longer live. Do You Really Need Life Insurance

If you are not sure if you really need life insurance, talk to a trustworthy agent about Greenville SC insurance, or wherever you live. Life insurance policies vary among companies, and it’s important to find the right one for you, if you decide it’s time to buy a policy. Even if you are not a work partner, your family can benefit from life insurance. A life insurance policy is an investment for someone you love.

5 Issues Authors Run Into That Require Legal Support

 

The art of writing as a career is a free expression of your thoughts, beliefs, experiences, and imagination for a profit.

However, as liberal as this profession may seem, it still has to play by the rules.

Writers can sometimes find themselves in need of legal support if they are not aware of the industry’s general do’s and don’ts.

Here Are 5 Issues Authors May Need Legal Support to Address
1. Copyright Issues

The best way to avoid copyright is to only publish your own work, but what about when you need something to support your writing?

This may be an image or a fact to add some credibility to the article or book you are working on. Always reach out to the source you want to cite.

When in doubt, use a trusted third party or practice Fair Use.

Instead of finding a random image from a search engine, sign up for a stock image or hire a photographer to your own private stock.

2. Trademark Infringement

Trademark infringement may unintentionally cause you to need legal support. It is the unauthorized use of a trademark or brand in connection to something which may cause confusion.

Have you ever told someone to “just Google” a random fact, or “use a Kleenex” to blow their nose? This may be fine for the trade infringement.

If you are ever writing about a real-life situation in which someone is using a brand, try to create a fictional alternative to avoid needing legal support.

3. Privacy Rights

Another thing to be cautious about when relating true stories is the respect for privacy protection.

The United States has specific rights about disclosing another person’s private information such as medical or financial situations. Also, consider personal matters which may be considered sensitive or embarrassing.

Ask yourself if you are the subject how it would feel to have your private business counsel before publishing.

4. Contract Challenges

When working with a publisher, always double check the contract negotiations and rights.

Are you signing away movie and television rights? How much control will you have in the editing process before the final draft is confirmed?

The best way to avoid needing legal support is to have a consistent, open line of communication with publishers.

When both parties understand submission deadlines, revision guidelines, and updating rights, the smoother the writing process becomes.

5. Registration of Your Copyright

Copyright exists as soon as you put something out in the world. Whether it be as a freelance writer, online blogger, or published author, the moment you put your name on it, it’s yours.

You reserve the right to authorize others to use your words and information. However, sometimes copyright issues arise.

The best way to protect your writing is to register your copyright. This may require some legal funding, but it is well worth the investment; it’s like insurance for your work.

Improve Your Writing
Are you interested in creating more relevant, targeted content?

Get access to industry analyzes to focus on the right topics, build your writing team, and more with Article City.

How To Improve The Beauty Of Wood Flooring Engineered

How To Improve The Beauty Of Wood Flooring Engineered

Melbourne engineered wood floors consolidate the progress of real hardwoods with intelligent developments that show stable levels and make simple establishments on many fronts. Once introduced, no additional work is required; it can be introduced quickly and happy instantly.
Engineered wooden floors can be placed on hard surfaces, such as plates, chipboard, tiles or existing wooden floors. The enlivening wooden surfaces, with multi-layered substrates giving them quality and health dimensions. Wood with a thickness of up to 75% less used than on a strong floor, resulting in a layer that corresponds to the earth. The sliding floor is perfect for areas where tallness is a confinement.

How To Improve The Beauty Of Wood Flooring Engineered

Engineered wooden floors bring genuine wood progress and warmth to the home within the range of exceptional Australian hardwood species. Engineered Flooring consolidates the modernity of conventional hardwood flooring with finely designed wooden flooring, accessible to various types of hardwood wood in Australia. Engineered Floor is finished with seven layers of anti-scratch UV that is immersed safely enamel with 35% sparkling matte sheen.

The lucrative position of the beautiful Engineered Floor is difficult to keep clean. As much as possible, consistent maintenance will ensure a great future so remember the tips and tips of the treatments that go with it.

1. For daily cleaning, use dry strategy, such as dust and clearing. Evacuate unfinished land, utilize clean wells and cleaner non-pH pH. Try not to clean the wooden floor with a steam bath.

2. Place the doormat on the door, non-slip carpet in the zone with high wear and durable pillows under the feet of the furniture.

3. Try not to use a coarse brush, steel feather, alkali-based cleaning or cleanser.

4. Be careful when moving the machine and furniture by placing it on a durable stitch to slide to its original position.

Engineered wooden floors are finished with intense covering that allows your floor to continue to look brilliant even after long use. If they have to end up with no mistake, they can be reborn. Think back before you attempt to patch up your own floor. Could you really want to make your floor not fit your ability? A specialist resurfaces will have the ability to make a stronger appearance in a much shorter time. Remember, in any case, the surface of the created soil should be recycled in such a variety as hardwood is only a significant solitary layer. How To Improve The Beauty Of Wood Flooring Engineered

Flying Solo Taking Personal Health Insurance

Flying Solo Taking Personal Health Insurance

To date, most people have health insurance through their employers. Their company works to choose the provider and the set of options within the company, and that is given to their employees. Fewer people have group coverage today due to economic reasons and health care costs and improved medical procedures. As more companies cut their health care programs, more people are discovering their own individual health insurance plans. Although it takes a little time and research, there are many advantages to choosing your own plan. Flying Solo Taking Personal Health Insurance
Selection

Flying Solo Taking Personal Health Insurance

With an individual plan, you can choose the provider, options, and details that work best for you and your family. There are seemingly endless options offered by many organizations, and many people who may or may not qualify for a health insurance company are forced to find their own service provider that meets their needs.

Freedom

The ability to change plans and companies is important to many people, because trying different options may be part of the process of finding the right one. In addition, if you have your own health insurance, you do not have to worry about losing coverage if you change jobs or lose jobs. This allows you to choose a job based on your wants and goals, not on the benefits you receive. Flying Solo Taking Personal Health Insurance

Independence

When you go with group insurance, you allow your boss to have control over your health care choices. For example, many women want access to birth control but are under group insurance that does not cover birth control. With an individual plan, you can meet your coverage of your own values ​​and priorities.

Doctor

Many group plans only allow you to see a particular doctor; With individual coverage, you can see a doctor you trust and visit a hospital you already know.

Who Gets Individual Health Care?

As mentioned above, fewer entrepreneurs are currently offering group insurance than in the past. Traditionally, individual plans are reserved for people who are in the workplace, self-employed, refreshed from their parent’s coverage, or who only work for companies that do not offer coverage (whether or not they offer at all or are ineligible employees). Currently, the number of people working for the company without the coverage grows, so does the number of entrepreneurs.

Group health insurance generally has a partial or full benefit funded by your employer, but can keep you in an unsatisfactory job for fear of losing coverage and can also get you stuck in a situation that does not meet all your needs. Many people feel overwhelmed when presented with the various providers and plans that each offer. When considering moving to an individual plan, it may be worth trying to work with a local agent to find what suits your needs, both medically and financially. Flying Solo Taking Personal Health Insurance